Tuesday, 19 June, 2018

Google reportedly thinking about opening stores in India to boost Pixel sales

App Store and Google Play, watch out for records on New Year's Day Google reportedly thinking about opening stores in India to boost Pixel sales
Guillermo Lane | 27 December, 2017, 05:55

Samsung is playing with the idea of retail.

Google is set to start opening new stores in India with the goal of promoting the Pixel 2 and Pixel 2 XL, its latest pair of Android flagships which officially debuted in the South Asian country in mid-November, The Economic Times reported Tuesday, citing sources familiar with the company's plans.

The three people that spoke with The Economic Times seem a bit conflicted about where Google is with regards to its retail plans. "The company is considering it and could start opening the stores in 2018" said one of them. "They got a flavor of how physical stores are also important because you can't explain numerous features online", a top mall executive told the site. The search giant hired a key Apple executive to help with the expansion, and plans to open "experience stores" where users can try out the new features.

Trump welcomes new UN sanctions on North Korea
The new resolution will require all United Nations member states to deport North Korean workers within the next two years. Petrol products will be limited to 500,000 barrels a year while oil barrels will be lowered to four million a year.


The launch of brick and mortar stores in India could follow a dozen popup stores Google opened in recent weeks that include a dark room where the second-generation Pixel's lowlight camera capability is shown. Google lags behind the likes of Samsung, Oppo, Vivo, Xiaomi, and even Apple, which began local production of its iPhone SE in India back in May. Apart from that, Google's Pixel smartphones are priced on the higher side as opposed to the large offering by Chinese vendors which are quite affordable. However, Google is also expected to use its stores to sell other hardware, such as the Chromebook Pixel, Google Home, Google Home Mini, Chromecast, Chromecast Ultra, and Daydream View.

It's unclear whether Google will open its own stores or outsource the operations to a third party.

What is not known at the moment though is whether these upcoming Google Stores will be single-brand retail or run by other franchises. "So, maybe this could (have encouraged Google) for the decision (to open outlets)". It will be a great move by the company if it is happening in real. Regardless, we'll keep you informed with any updates we receive.

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