Thursday, 18 January, 2018

Snapchat Creating Method to Embed Stories on Other Platforms

Snapchat now has a 2017 in review memories feature Snapchat Creating Method to Embed Stories on Other Platforms
Mandy Jefferson | 29 December, 2017, 02:09

Snapchat is doing something new this year: It's compiling users' old videos and photos into an end-of-year highlight video, giving users a chance to look back on some of the snaps they sent during the year. Snapchat is looking to do just that with a new feature called Stories Everywhere, which will allow Stories to be embedded in places around the web. While the company continued to flail around, maybe they will even consider a Windows app, or will this only be well after its too late to matter? The primary goal of the new feature is to boost the social media site's presence beyond the mobile app. The snaps are automatically assembled to create the Story, but you can customize it by selecting "Edit Story" and tapping the "X" to delete the specific snaps you don't want to include.

Snap hired Rahul Chopra, former NewsCorp executive and he is now the CEO of Storyful. And this will mark the first time that Snap will allow its users to widely distribute its content.

The "Stories Everywhere" video product now in development-first reported by Cheddar on Wednesday-would be a way for the company to break out of its insular world and impact the larger digital media landscape.

Chrissy Teigen tweetstorms while Tokyo-bound flight returns to LA
And the brunette beauty said she was feeling "forgiving", but had she been drinking, it could have gone very differently. CBS Los Angeles reports model Chrissy Teigen was on board and tweetstormed about it as it was happening.


Additionally, in 2018 Snap is reportedly planning to increase the overall output of content in the Discover feed, widen content distribution, and double-down on news. CEO Evan Spiegel had announced that the redesign would to make the app "easier to use" but didn't specify when the redesign would be released. And the app will continue to invest in developing new features that make sure that the users will have an app that is of high quality.

Snap Inc. went public earlier this year with the largest technology initial public offering since Alibaba Group Holding Ltd. went public in 2014.

Snap, the parent company of Snapchat, has been fighting stalling growth as Facebook-backed competitors Instagram and Messenger steal its best features. Instagram Stories which is just a year old has lapped up close to 300 million active users.

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