Sunday, 21 October, 2018

Mark Zuckerberg posted about Facebook changes. It's already cost him $4.5b

Facebook shares fell down by 4% after Mark Zuckerberg announced a change in News Feed feature Facebook shares fell down by 4% after Mark Zuckerberg announced a change in News Feed feature
Guillermo Lane | 14 January, 2018, 00:31

He explained his reasons for changing the news feed algorithm in a on Thursday, saying he wanted the website to prioritise posts from friends and family over businesses and brands. Facebook wants to bring people closer together and ensure that the time users spend on the social network is for the better.

The idea is to help users to connect with people they care about, not make them feel depressed and isolated. The News Feed is a firehose of traffic, and publishers are about to see that completely cut off.

With the new changes, users' timelines will be less saturated by posts from news pages and celebrities whom they follow.

At the time he was talking about Russian interference and doubling investment in people to prevent it, but the language was also hinting at Thursday's announcement that gives additional weight being placed on friends and family posts over pages and businesses in news feeds.

"While numerous folks who run Silicon Valley are extreme libertarians, the people who work there tend to be idealists".

Mark Zuckerberg has announced wholesale changes to everyone's Facebook newsfeed. Posts from pages will show up less, and further down in your Feed. These posts are called as passive content. If you thought a bunch of layoffs at companies like Mic were bad when they chose to pivot to Facebook video, just wait until Facebook stops promoting those videos all together.

This change was supposed to make Facebook more meaningful. Pixabay
This change was supposed to make Facebook more meaningful. Pixabay

"Facebook has a lot of work to do - whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent", he wrote. The measure is a part of a wider program aimed at prioritizing "meaningful social interactions" against "relevant content". To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed.

In other words, users watch a video or click on a story. For that reason, it is refocusing its system. They make this argument despite the fact that Facebook has editorial control over content posted on the platform and - with the changes now being implemented - the fact that Facebook is deciding what factors make news sources worthy of being placed in its News Feed. It's Facebook's attempt to erase practically all news from the feed to give users a sense of community, not outrage and clickbait. And surely Facebook technology has reached the point where users should be able to personalized their News Feed and decide for themselves whether the people-centric vi. brand-inclusive content would be right for them.

These issues caused Facebook to discuss with lawmakers.

In short, Facebook's refusal to own up to its role as a media company is now going to end a bunch of actual media companies struggling to compete with Facebook's own power and influence over news. Furthermore, it'll have another hearing on Capitol Hill, along with other social media companies, like Twitter and YouTube, to discuss the online spread of extremist propaganda.

But it's what Facebook expects.

Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down.

Protesters Damage H&M Store in Pretoria Following Racism Controversy
She said the hoodie was "one of hundreds of outfits my son has modelled", and urged people to "stop crying wolf all the time". "This image has now been removed from all H&M channels and we apologize to anyone this may have offended".


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