Let's "Go" to the Store! Amazon Go Opens its Doors
Let's "Go" to the Store! Amazon Go Opens its Doors
Amazon Go tests retail waters with cashier-less convenience store
23 January, 2018, 01:52
That is the future of shopping, and Amazon opened its doors to it's cashier-less, previously exclusive Amazon Go mini-mart located in Seattle. Amazon has tried to automate as much of the process of grocery shopping as reasonably possible, though, The Associated Press reports. Once they are inside, the store tracks what they buy through cameras and shelf sensors. "And if I put them back on the shelf, they come out of my virtual cart".
The system works by combining computer vision and machine-learning algorithms and sensors.
The OG Go location-in an Amazon office building at 2131 7th Ave.in Seattle-includes a team of associates prepping ingredients, making ready-to-eat food, stocking shelves, and helping customers.
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Pop in for a pre-prepped snack, grocery essentials, or an Amazon Meal Kit, featuring "all the ingredients you need to make a meal for two in about 30 minutes". Amazon also now has no plans to import this technology to Whole Foods locations or sell it to other retailers, according to The New York Times. Though it is created to make shopping easier by making getting in and out quicker, it's likely the newness has attracted a bunch of gawkers. "The biggest reason you don't want to go to the store is waiting in line so it's pretty great", Betty Paschke, who lives in Seattle, said. As you shop, each item you grab is added to your Amazon cart and an Amazon receipt gets sent to your phone once you leave the store.
"It basically treats people walking around a physical space exactly like people are tracked online now", Bishop said. Amazon Go invited employees for the online retail by the end of 2016 and was expecting inauguration earlier but certain problems in technology were detected.
According to CNN, the store opened Monday morning and got rave reviews from some shoppers.
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