Apple Cutting iPhone X Production Due To Slow Sales
Apple Cutting iPhone X Production Due To Slow Sales
Rejig in sales strategy: Ecommerce discounts on iPhones may soon be over
30 January, 2018, 01:14
Simply put, Apple later this year will reportedly roll out three brand new iPhone models: a revamped version of the current iPhone X, a 6.5-inch iPhone X Plus, and last but not least, a 6.1-inch iPhone featuring an LCD display.
Apple was planning to produce 40 million units of its special-edition phone, but the Cupertino, California-based firm has informed suppliers that it now expects to produce just 20 million units, Nikkeisaid.
Even though the iPhone X launched a little less than three months ago, we're already starting to hear rumblings about what Apple's 2018 iPhone lineup has in store. These batteries in both the iPhones are likely to be in a L-shaped design, which can yield up to 10 per cent additional capacity compared to the existing iPhone X. Nikkei also mentioned that production of the iPhone X faced a components shortage in the wake of its launch, so production can now start to slow as inventory begins to rise.
An all-new 6.1-inch iPhone with an LCD display is rumoured to be produced by the company this year.
The company's latest phone was released to the market in November for $999. As the iPhone X is presumed to reach the end of life in the middle of this year, the company would sell around 62 million units total, significantly lower than the previous KGI forecast of 80 million units throughout this year. KGI points out that Chinese users are now adhering to their existing phones for a long time, and specifically the notch on the top of the iPhone X's Super Retina display has turned away some potential customers in the region.
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