Friday, 25 May, 2018

Google manages to double its Pixel sales in 2017

Google shipped 3.9 million Pixel smartphones in 2017 Google shipped 3.9 million Pixel phones last year, IDC says
Mandy Jefferson | 14 February, 2018, 18:05

The company still has a long way to go to reach a substantial customer base, though.

Data from IDC shows that Google Pixel sales doubled a year ago to 3.9 million, but still represents "a tiny portion of the 1.5 billion market size".

This number includes the Pixel smartphones and the Pixel 2 released near the end of 2017. And it's just a sliver compared with the 77.3 million iPhones Apple sold in the last quarter alone.

Google Pixel and Pixel 2 sales doubled to 3.9 million units in 2017.

Slow eating could stop people putting on weight, study finds
BMI stands for Body Mass Index, a ratio of weight-to-height used to determine whether a person falls within a healthy range. The study showed that 21.5% of people who took their time over their meals had been diagnosed with obesity .


Doubling the number of units shipped is a good step for Google even if you don't take that number at face value.

The bad news, however, is that Google Pixel devices have barely made a dent in the smartphone market, especially compared to the sales figures of Apple's iPhone.

As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. Apple also has deals with all the major carriers in the United States, putting iPhones in even more retail locations with even more salespeople. Lastly, Google Pixel smartphones are only available through Verizon, while the iPhone models are available in all carriers. However, looking at the big picture, Google still has a lot of catching up to do.

One thing that's clearly impacting sales is distribution. While the numbers are not great in the global smartphone market, it shows steady growth for the company's lineup. Samsung, with a wider range of price points, is the smartphone sales leader with 317.3 million phones shipped in 2017, according to IDC. People are much more willing to buy a cheaper product, and Google's nascent hardware brand might have a harder time convincing people to pay top-dollar.

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