Facebook to post first-ever decline among young users in the US
Facebook to post first-ever decline among young users in the US
Facebook's Teen Drain The social network has a tougher time convincing British kids to join Source EMarketer Inc
15 February, 2018, 06:13
In the past, Facebook was able to count on its Instagram platform to retain a young audience. Snapchat has also introduced a range of interactive features that have appealed to teen audiences, in turn driving up the user number.
EMarketer says it bases its analysis on survey and traffic data from research firms and regulatory agencies, disclosures by Facebook, historical trends and other factors. Snapchat will age 1.9-million users from that group, while Instagram will add 1.6-million.
Snap Inc (NYSE:SNAP) is taking young users from Facebook Inc (NASDAQ:FB) even faster than previously thought. People ages 55 and up make up 22.5 percent of those users, second only to the 25 to 34 age group.
Additionally, Facebook will see growth among 18-to-24s dip by 5.5%, while the number of domestic users younger than 12 will decline by 9.3%, this year.
This is also the first time eMarketer predicted a decline in the number of US Facebook users in those age groups.
In total, Facebook is expected to lose approximately 2 million users ages 24 and younger this year.
Debra Aho Williamson, Principal Analyst at eMarketer, said: "Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use".
Snapchat will continue to have more users aged 12 to 24 than Instagram. Snapchat has had to content with losing users when they grow a bit older, perhaps this is something investors have learned to accept, but this will be a new challenge for Facebook. There were roughly 12.1 million U.S. Facebook users in the 12- to 17-year-old demographic by the end of the year. In addition to the stereotypical uncool mom and dad (and grandma and grandpa), kids usually don't want older family members seeing what they're talking about. It reigns supreme among social networks in the United States and is expected to reach 169.5 million users this year.
Teenagers are turning away from Facebook more than ever while the popularity of Snapchat continues to grow, according to fresh research. Snapchat is a more likely destination.
Nicola Mendelsohn, Facebook's vice-president for the Europe, Middle East and Africa region, said she actively limited the time her own children were allowed to use their phones. While "Facebook newer", who are new to Social media world are even rejecting Facebook usage from the starting. According to eMarketer, Facebook still has around 165.5-million users, while Instagram has 104.7-million, and Snapchat has around 86.5-million.
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