Wednesday, 17 October, 2018

Spotify giving away more music, hoping you'll pay for Premium

Spotify launches a new free version that lets users choose songs from specific playlists Spotify will let listeners pick and choose what songs they want to listen to on 15 different
Mandy Jefferson | 25 April, 2018, 08:25

Users will be able to play any song in those playlists without having to shuffle until they get to the song that they want.

The goal, of course, remains encouraging free users to turn into premium subscribers, and it's there that the juiciest features will remain.

Speaking at New York's Gramercy Theater, Spotify's Gustav Söderström has unveiled a new, free version of the Spotify app that takes advantage of machine learning and AI. Do a search in the Spotify mobile app, and you'll now see a dynamic preview of the song pop up that you can add to a custom playlist. And finally, Spotify has created a new Data Saver feature to let you listen to music without emptying your data bucket.

The new version of the app is being rolled out to iOS and Android users globally in the coming weeks. There will be no changes in the Premium tier.

In an event in NY last Tuesday, April 24, Spotify announced that it was launching a revamped app experience for their over 90 million free users. The company promises that can reduce the amount of mobile data used by up to 75-percent.

Google: Profit and sales surge as tax rate falls
This buyback authorization permits the information services provider to buy shares of its stock through open market purchases. Stelac Advisory Services LLC acquired a new stake in shares of Alphabet during the third quarter valued at about $126,000.


The company introduced other new features to the mobile app on Tuesday.

There will still be ads that play in the free tier. It meant that you could listen to music for free, but you had to listen to it in the randomised order Spotify Free said you could. The restrictive mobile version is certainly Spotify's way of prodding users into downloading the Premium service. The leading music streaming service says these may include playlists ranging from RapCaviar and Viva Latino to Ultimate Indie and Alternative R&B along with personalized playlists like Discover Weekly, Release Radar, and Daily Mix.

In the wake of Spotify's recent IPO, you may think the company would focus mostly on their paid customers to boost revenue.

Instead of simply cracking down on restriction-dodging tactics, Spotify has made a decision to vastly improve the platform's unpaid experience, which may seem like a counterintuitive method of boosting those all-important "Premium" subscriber numbers. And with more than 2 billion social-media users in the world, he said, "Music is potentially bigger than social media networks".

Spotify is looking to capitalize on its success with the "freemium" approach, starting customers off with a no-cost product and then trying to get them to pay for add-ons.

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