JUUL Labs Announces Comprehensive Strategy to Combat Underage Use
JUUL Labs Announces Comprehensive Strategy to Combat Underage Use
FDA asks Juul if it markets e-cigs to teens, cracks down on retailers selling to minors
26 April, 2018, 06:54
For its part, Juul Labs yesterday announced it will actively support initiatives to raise the minimum age to 21+ to purchase tobacco products as part of $30 million it is spending over the next three years "dedicated to independent research, youth and parent education, and community engagement efforts". The company, one of the most popular sellers of such products in the USA, also said it would spend money over the next three years to fund independent research, youth and parent education, and.
"JUUL Labs agrees with the FDA that illegal sales of our products to minors are unacceptable". "We are already seeing success in our efforts to enable adult smokers to transition away from cigarettes and believe our products have the potential over the long-term to contribute meaningfully to public health in the USA and around the world". Due to increased usage among teens, the Food and Drug Administration has announced a new campaign to crack down on allowing teens access to the highly addictive e-cigarettes. At the same time, we are committed to deterring young people, as well as adults who do not now smoke, from using our products.
According to Fontem Ventures, the company implements a number of youth protection initiatives, including online age-verification mechanisms on blu.com, clear product labelling that states "not for sale to minors", and branding that avoids any association with candy, toys, cartoons or other products popular with youth.
"This blitz, and resulting actions, should serve as notice that we will not tolerate the sale of any tobacco products to youth", Gottlieb said.
Despite this, these measures are not being seen as satisfactory by organizations like the Campaign for Tobacco-Free Kids, who says "History has shown over and over again that voluntary action by tobacco manufacturers doesn't work".
Among teens who used all four products, Juul was used the most at 77.9 percent.
Taking steps to foreclose online sales of JUUL to minors. The same goes for the flavors of its e-liquid pods.
"Traditional tobacco companies like Brown & Williamson infamously considered adding flavors like honey and Coca-Cola to cigarettes in order to explicitly appeal to teenagers", Novak continues.
Democratic senators in Congress and a coalition of anti-tobacco advocacy groups have prodded the FDA to tighten marketing standards for Juul. But that policy delayed for several years a requirement that e-cigarette makers get agency approval for their products.
Alongside the FDA's request for information from Juul Labs, the agency is also sending out similar letters to other e-cig manufacturers.
"Juul has become a teen status symbol and a growing problem in USA schools".
Tuesday's FDA announcement states these new efforts are part of the agency's Youth Tobacco Prevention Plan that aims to prevent young people from using tobacco products, including e-cigarettes. "The FDA wants to know what kind of research the company has on how kids might use their product, including whether certain product design features of the USB-charged device appeal to youth and whether different ingredients might be aimed at kids", Matt Novak writes for Gizmodo.
Conley said having Miller, the Iowa attorney general, involved, "should send a signal to genuine public-health advocates that Juul is very serious about preventing youth access to its products".
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