Sunday, 19 August, 2018

Snapchat fixes its Spectacles with overhauled follow-up, but will they sell?

Snap Spectacles On May, 1 Analysts See $-0.33 EPS for Snap Inc. (SNAP)
Guillermo Lane | 27 April, 2018, 10:13

We hope you love the new Spectacles!

The new Spectacles are now available in the US, Canada, the United Kingdom, and France, which are its four biggest markets. And as the hype grew, so did the number of Spectacles Snap had manufactured. While they expected the first generation to take off in a major way, the sales were extremely poor and ended up costing the company quite a bit of money.

Snap sold 220,000 pairs of the originals, forcing it to add a one-time, $40 million expense to its balance sheet because of "excess inventory and purchase commitment cancellations". Users in the USA can order them with prescription lenses through a partnership with Lensabl. $149.99, $20 more expensive than the originals, but the new features do help to make up for the difference. Now again Snapchat is trying their luck in the spectacles department by launching the V2 of the Spectacles.

With a relatively abysmal first outing, one may question why the company felt the need to update its product and try and reintroduce it on the consumer market.

With the new version, Snapchat is focusing on making the product more usable for its users.

May dealt new Brexit defeat in upper house of parliament
Above all, it shows we have a Prime Minister governing for narrow party interest, not the national interest. The most cited model of a customs union is the one the EU has with Turkey, and it has many flaws.


The latest announcement comes after Snapchat has reportedly begun tweaking the app design.

Meantime, we should probably also keep watch for photos of Kylie Jenner wearing the new Spectacles.

First and foremost, the camera's design needed work.

Snapchat has sought to expand out from simply being a social media platform, moving into the sunglasses industry. Recharge up to four times in the included Charging Case.

The second was an increase in the transfer speed between your Snapchat Spectacles 2 and your phone. Although wearers will not be able to take them very deep (only about 1 meter) but they'll be fine for swimming near the surface for around 30 minutes at a time. The case, which also doubles as a charger, is also splash proof. Tap the button to record video with new and improved audio, and now, you can press and hold to take a photo! The product is available now in US, Canada, France and United Kingdom by ordering on spectacles.com, while wider availability will begin on May 3. They launch for customers in Ireland, Belgium, the Netherlands, Sweden, Norway, Denmark, Finland, Germany, Austria, Switzerland, Poland, Spain and Italy on 3 May.

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