Monday, 16 July, 2018

Facebook continues AR push with tracking, audio and location tools

Facebook debuts Messenger AR and translation tools for businesses Facebook's AR camera effects platform comes to Instagram
Guillermo Lane | 02 May, 2018, 01:18

This includes seeing products in their home in AR.

The AR feature is set to launch as a closed beta and those users involved will be able to see products, in augmented reality, from the likes of ASUS, Kia, Nike, and Sephora at launch.

While we're thrilled with this growth, we recognize that none of it would be possible without the people who propel us; the heroes of the platform who are building experiences for the 1.3 billion people who use Messenger every month.

Facebook on Tuesday also announced it's updating AR Studio with new capabilities, including visual programming that lets you drag-and-drop custom animations and logic into a scene without writing any JavaScript.

Ethics Centre tasked with conducting Australian cricket culture review
The players' review will run in conjunction with the wide-range review into Cricket Australia's organizational structure. The CEO of Cricket Australia said that, just like everyone else, they deserve another chance.


The revamp streamlines the social media giant's standalone messaging app by ditching a dedicated tab for games and camera and focusing on communication, including new features that translate messages in different languages and bring augmented reality to online shopping. ASUS will use it to give customers a closer look at phone features and functionalities. Businesses that want to join the programme can sign up to the waiting list. Sephora for example will allow users to try on some make-up looks, and then share photos or videos with their Facebook friends.

One of the key differentiators for people and businesses using Messenger is the ability to connect and reach people around the world. The AR creation tools are free to use, but Marcus adds that brands will tend to buy ads on Messenger and Facebook to drive consumers to experiences, thereby providing a path to monetization for Facebook. That's why today we're also thrilled to announce that buyers and sellers in Marketplace will be able to communicate across languages with M suggestions for translations.

M Suggestions now operate in 11 countries and are available in English, German, Spanish, French, and Thai.

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