Sunday, 21 October, 2018

Amazon Prime Video to stream live Premier League matches and highlights

Amazon Prime Premier League live stream BT Sky AMAZON • GETTYAmazon will be live streaming Premier League football from 2019
Ivan Hill | 08 June, 2018, 08:32

Today's Premier League announcement, and the recent deal with NOW TV, means BT TV customers will have access to all of the best exclusively live sporting action in the UK. And so will Amazon.

Premier League football will be shown on Amazon between 2019/22 after picking up one of the two remaining broadcast packages.

"There is huge appetite for the Premier League in Ireland and we are very pleased to have concluded this process which ensures more matches than ever before will be available live from 2019/20 onwards", said Premier League chief Richard Scudamore.

Neither Amazon nor the Premier League said how much the company had paid for the rights.

The online streaming service has won the rights to show every game from the first round of midweek fixtures in December and all 10 matches on Boxing Day as part of the three-year deal.

Football matches on Amazon will only be available to Amazon Prime customers, for which membership now costs £7.99 a month or £79 a year.

Amazon secured one of these remaining packages with BT scoring the other.

The good news for UK Prime members?

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BT has purchased the one other outstanding package of rights left available, taking its total to 52 matches per season under the new deal.

In the end it wasn't Facebook or Netflix but the shopping behemoth turned tech giant, with Amazon announcing it would deliver 20 live matches plus weekly highlights from the world's most watched sports league.

The deal has been signed for three seasons, bringing the total number of matches to 60.

Amazon will have so-called weaker matches than those that will air on TV. The only problem is that most of those companies failed to take the Premier League's bait.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming worldwide broadcasting revenue.

Fortunately Amazon Prime is considerably cheaper than both BT's or Sky's Sports packages.

Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio in both the Britain and the US including US Open tennis, ATP World Tour Tennis events - where they outbid Sky for United Kingdom rights by offering £50 million - and National Football League games.

In his annual letter to shareholders this year, Amazon's chief executive, Jeff Bezos, disclosed that 100 million people around the world had Prime subscriptions.

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