Monday, 15 October, 2018

AMC Theatres launches subscription movie service to rival MoviePass

AMC Theatres unveils $20-a-month rival to MoviePass AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan
Ivan Hill | 21 June, 2018, 19:28

On Wednesday, AMC Theatres amped up the movie subscription rivalry it has with MoviePass by announcing AMC Stubs A-List, a $20-a-month service that lets you see three movies per week.

The on-again, off-again rivalry between MoviePass and AMC Theaters just flipped back on.

The service allows users to watch multiple movies in a day and see the same movie a couple of times. You can go online or use the AMC Theatres app any time to make a reservation. In the end, it sounds like Stubs A-List will be a lot more flexible than MoviePass, but we'll see if that's enough for the general public to justify the higher cost.

Theatres is set to launch its rival to MoviePass on Tuesday, June 26, Deadline reports.

AMC's new service is about twice as expensive as MoviePass' offering, which charges customers $9.95 per month for daily trips to the movies, though subscribers can't view the same movie a few times or share their accounts with others. That is sure to be appealing for many, but the benefits with MoviePass are still clear.

MoviePass CEO Mitch Lowe on the success of the company's $10 plan and the company's acquisition by Helios and Matheson. AMC has been particularly critical of the ticketing-service, which they believe to be unsustainable.

China hits back against US after Trump's tariffs
That could hurt emerging Chinese global brands including Huawei in telecoms, Mindray in medical equipment and Hisense in TVs. The Chinese Commerce Ministry says it will immediately impose penalties of "equal strength" on USA products.


But MoviePass later said its subscription service stopped working at those theaters because the tickets cost too much for moviegoers, according to the Deseret News.

AMC Theatres shares rose almost 2.5% on the announcement.

Under the terms of the agreement between Imax and AMC, the theater chain will ensure there is no reduction in Imax's overall economics. AMC's leap into the subscription business suggests such services are only growing more vital to the movies business.

In the meantime, Cinemark announced its own subscription service that, for $8.99 per month, gave customers one movie ticket per month. Although, there was a brief period when MoviePass took away the movie-a-day package that made them famous before quickly resuming the service.

Another competitor, Sinemia, popped up with offers of features that aren't included in MoviePass, like advanced ticket purchases.

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