AMC Theatres launches subscription movie service to rival MoviePass
AMC Theatres launches subscription movie service to rival MoviePass
AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan
21 June, 2018, 19:28
On Wednesday, AMC Theatres amped up the movie subscription rivalry it has with MoviePass by announcingAMC Stubs A-List, a $20-a-month service that lets you see three movies per week.
The on-again, off-again rivalry between MoviePass and AMC Theaters just flipped back on.
The service allows users to watch multiple movies in a day and see the same movie a couple of times. You can go online or use the AMC Theatres app any time to make a reservation. In the end, it sounds like Stubs A-List will be a lot more flexible than MoviePass, but we'll see if that's enough for the general public to justify the higher cost.
Theatres is set to launch its rival to MoviePass on Tuesday, June 26, Deadline reports.
AMC's new service is about twice as expensive as MoviePass' offering, which charges customers $9.95 per month for daily trips to the movies, though subscribers can't view the same movie a few times or share their accounts with others. That is sure to be appealing for many, but the benefits with MoviePass are still clear.
MoviePass CEO Mitch Lowe on the success of the company's $10 plan and the company's acquisition by Helios and Matheson. AMC has been particularly critical of the ticketing-service, which they believe to be unsustainable.
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But MoviePass later said its subscription service stopped working at those theaters because the tickets cost too much for moviegoers, according to the Deseret News.
AMC Theatres shares rose almost 2.5% on the announcement.
Under the terms of the agreement between Imax and AMC, the theater chain will ensure there is no reduction in Imax's overall economics. AMC's leap into the subscription business suggests such services are only growing more vital to the movies business.
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