Sunday, 18 November, 2018

Instagram Gets Into Long-Form Video With IGTV

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Mandy Jefferson | 22 June, 2018, 17:42

Instagram has launched IGTV at an event in San Francisco featuring numerous Instagram creators.

Video will be available through Instagram or a new app called IGTV which will give Facebook more opportunities to sell advertising.

Vertical videos up to 60 minutes long will now appear in a new tab in Instagram and in a stand-alone video app, IGTV, to be released later this week. IGTV will allow Instagram's users to post and watch hour-long videos.

As soon as you open IGTV, video will start playing in full-screen portrait mode-no need to click anything.

The launch comes amid a shift in video viewing habits away from traditional television to online platforms including Netflix and Hulu, and with more people watching both professional and user content on services like YouTube.

On Wednesday it announced IGTV, a new longform-video app.

Melania's tone deaf jacket gets instantly burned by memes
The policy has led to the separation of roughly 2,000 children from their families, who are being prosecuted separately. If we don't do it, you will be inundated with people and you really won't have a country", Trump said.


Instagram does not immediately plan to share revenue with video creators but may in the future, Systrom said. "There will be a way for creators to make a living", Instagram CEO Kevin Systrom said. TechCrunch then followed up on that story, reporting that Instagram was seeking out specific YouTube creators who might be interested in the platform.

In his remarks, Systrom positioned IGTV as the latest step in the company's "evolution" and suggested that horizontal video is inconvenient in an era when media consumption is increasingly happening on smartphones.

Instagram has officially reached 1 billion users since its launch in 2010, and the Facebook-owned social platform marked the occasion on Wednesday by launching its IGTV platform at a San Francisco event.

Anyone will be able to upload videos for Instagram's new IGTV section, which will display them full-screen and vertically, the way people naturally hold their phones.

On the Instagram Business blog, the company offered this IGTV pitch to brands: "Build stronger connections with potential customers as you showcase other dimensions of your business without being limited to one type of content, length or format". Instagram users can update the app in order to begin watching IGTV videos today.

IGTV app for iPhone and Android are available to download right now from App Store and Google Play. But, in IGTV, the creators are the channels. He said that the entire community can use IGTV from the very start and hoped that it will bring people and things that matter even more closer. To start with, Lele Pons, with over 25 million followers already on the main Instagram site, has been signed on.

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