Thursday, 19 July, 2018

Netflix Premium subscribers could lose HDR as 'Ultra' tier goes into testing

The Netflix logo on an illuminated background Netflix might be on the verge of launching its most expensive plan ever
Ivan Hill | 04 July, 2018, 17:13

That said, some Italian users who claim to have gotten the test offer report that the Premium subscription might get an annoying downgrade. The only difference appears to be that it supports High Dynamic Range (HDR) while all other plans on Netflix don't support the feature anymore according to the listing. If you fork out £9.99 each month you get premium, which gives you 4K streaming on select programmes and up to four screens at once, should you have multiple users in your home or just really love multitasking.

Joining the Base, Standard, and Premium, multiple users say the Ultra plan costs €16.99 in Italy, or €3 more than the Premium plan now available from the world's top streaming content provider. The Ultra tier would then offer four streams at the higher price point. A bump up to Ultra would probably add a couple of quid to the price, judging by the Italian model.

- ”We continuously test new things at Netflix and these tests typically vary in length of time, ” Smita Saran, a Netflix spokesperson, til CNET. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix". Time will tell whether Netflix decides to make any official changes to its pricing structure and roll them more widely.

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Keep in mind that Netflix has yet to officially change its current plans yet, so you might want to wait to see what the streamer does before you start looking at other apps as a replacement.

It's unclear how far Netflix intends to develop its new tier, though the streaming service has confirmed the tests are taking place. In a move that would surely cause anger, some users noted that the Premium plan's number of screens had been reduced to just two.

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