Thursday, 15 November, 2018

Tim Cook Calls for Strong Privacy Protections

Apple boss takes aim at 'weaponization' of customer data Apple's Tim Cook: Our personal data is 'weaponized against us' by you-know-who
Mandy Jefferson | 27 October, 2018, 17:46

"The desire to put profits before privacy is nothing new".

'Today that trade has exploded into a data industrial complex. The company last week unveiled a new privacy portal giving Apple users a way to see what data the company collects on them and the ability to delete if, if they wish. "Our hopes and dreams".

"These threads of data, each one harmless enough on its own, are carefully assembled, synthesised, traded, and sold".

Such legislation should include components such as "the right to have personal data minimized" through de-identification of customer data; "the right to knowledge" about what is being done with personal data; "the right to access" of personal data for customers; and lastly, "the right to security", Cook said.

"US companies are losing trust and without that trust they can not make the digital economy function as well as it should", said Mr Killock, referring to the negative public reaction surrounding data breaches and cases of data misuse.

Cook also gave a strong endorsement of Europe's strict GDPR privacy regulations that came into effect this May, and called for similar USA privacy laws be enacted at a federal level, noting momentum for better privacy laws in New Zealand, Singapore, and Brazil.

He added, "this process creates an enduring digital profile and lets companies know you better than you may know yourself". Your profile is a bunch of algorithms that serve up increasingly extreme content, pounding our harmless preferences into harm.

Mohammed bin Salman calls Khashoggi murder a 'heinous crime'
But Sabah , another pro-government newspaper, says Saudi Arabia has yet to give Turkish authorities permission for a search. Khashoggi, who was a columnist for The Washington Post , died inside the Saudi consulate in Istanbul earlier this month.


Cook has previously criticized the companies for basing their business models on harvesting personal information for advertising, while highlighting that Apple tries to collect as little of it as possible. "It is time for rest of the world, including my home country, to follow your lead", he said to applause from hundreds of privacy officials from more than 70 countries who attended the event in Brussels. "This should make us uncomfortable".

Cook, a keynote speaker on the opening day of a major conference on data protection, said during a session on privacy that while technology has an enormous potential for doing great things, it can also be a force for "great harm".

Cook also warned about governments abusing users' data and their trust, a concern for many with elections coming up in several countries worldwide.

The Apple CEO also warned against the damages that can be done to society as a whole by entities with access to vast troves of personal data.

Cook shot down the often widely-held notion that companies are unable to achieve technology's true potential if they are bound by privacy regulations, and suggested that the potential of any technology must be rooted in the faith people have in its reliability, saying, "It's time to face facts", Cook added.

The US has recently been caught in Jourová's crosshairs, after the suggestion earlier this year that American companies had been failing to comply with European data protection rules under privacy shield agreement.

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